Sofia Financial Insights - March 2026


Sharing my latest thoughts on money and life, with an eye to empowering more women to financial confidence.

I'VE BEEN PONDERING

You've heard me say before - and if we have worked together for years, perhaps you've heard me say it ad nauseum! - but I'm going to say it again. Investment markets also go down. And that does not freak us out. The attached flyer from mutual fund company Dimensional makes this point using the analogy of a fire drill (thus the odd red circles in the image below - I guess they are fire alarms?).

"The odds are that investors will be tested with a downturn. US stocks have experienced a downturn of at least 20% at some point during 29 of 98 calendar years since 1927.
It’s important to keep in mind that a bad stretch doesn’t mean a bad year to come. While a 20% slide occurred in 29 years, only six times did the market end up below −20% for the full year. And the market actually posted positive full-year returns in 10 of those 29 years."
Stop, Drop, and Stay the Course, Dimensional Fund Advisors LP (January 15, 2026)

To reiterate, only six times was it down more than 20% for the full year. I have two points to add.

  1. Notice they're talking about drops of 20%. Don't let the news scare you with drops of 1% or 2%!
  2. Remember that (if you're a client) we have made plans for your short-term money and your long-term money. That's why we're forever asking about your cash reserves and what expenses might be upcoming. Because we know to always expect the possibility of a temporary downturn -- and your short-term money should not be at risk of that.

Markets going down is just normal! Expect it, and don't let it freak you out. 😅

TOPS FROM OPS

🚨 MORE FRAUD CAUTIONS 🚨

Here's one I hadn't heard of before. You get a text from your bank or investment company (or apparently from them) saying they're reaching out about suspected fraud, or a computer virus, or something else that feels scary and urgent.

You reply by text. 💬

They call you. 📞

They ask you for a code sent to your phone.

Feels like your everyday two-factor authentication, right? But it's not, because in this case, you didn't reach out to the financial company, they (actually, someone pretending to be them) contacted you.

What's happening behind the scenes, on the fraudster's end, is they're using that code to change your username and/or password to access your bank or financial account! ​Here's the whole story.​ Then they can easily transfer money out - to themselves!

And the kicker - because you gave out the two-factor code, the bank doesn't have to reimburse you. You broke the rules. ARGH! It gets trickier and trickier by the day.

Here's the bottom line:

  • Don’t respond to any inbound messages that appear to be from financial institutions. Do not give them any information!
  • Separately reach out to a phone number that you know is genuine (like the phone number on the back of your credit card) to ask about what’s going on.
  • Treat multi-factor authentication codes with the utmost security and caution. If you accidentally give one to a thief, that’s quite possibly all they need to get into your account.

Keep this stuff in mind, and talk about it with your family and friends! If you have heard of a scam, you’re 80% less likely to fall for it, according to AARP.

RECENT SIGHTINGS

I always love going back to my alma mater, and the other week was doubly fun because I was invited to speak on a panel on Prepping for Retirement at Duke’s Women’s Weekend biannual conference. We had a sold-out room of 90 women in various phases of preparing for or living through “retirement,” whatever that might mean to them.


In ​Episode 129 of Take Back Retirement​, Kevin and I talked about smart ways to make charitable gifts. Did you know that writing a check, even with a tax deduction, is not always the most effective way to give? And if you’re 70.5 years of age or older, you want to know about qualified charitable distributions! Give a listen - and please share with others who should know 🎤

PERSONAL

I turned 59 last month. I really don’t get agitated over birthdays - after all, each day of life we turn another day older. But somehow entering the last year of my 50’s feels momentous! And it has me thinking about how to celebrate my 60th next year. I’m open to suggestions!

LET'S CONNECT!

How do you deal with big birthdays? What’s your most memorable birthday to date? Reply and let me know!

Be careful out there,

Stephanie

Whenever you're ready, there are three ways we can help:

  1. Download our free Roadmap for Financial Clarity.
  2. Schedule a no-strings-attached meeting with us to see if we're a good fit by scheduling an appointment here: link to calendar.
  3. Feel free to reply to this email with any questions you might have, and we'll do our best to provide a helpful response.

Stephanie McCullough, Financial Planner, Speaker and Podcaster

Stephanie McCullough is founder of Sofia Financial and co-host of the award-winning Take Back Retirement podcast. One of Investopedia's Top 10 Financial Advisors of 2023, Stephanie provides non-judgmental, truly holistic financial planning for professional women. She has found that women “of a certain age” are faced with a particular set of problems around the goal of retirement, especially those facing it on their own. Her mission is to empower women to make wise financial decisions so they can control their future, and thus she speaks to women’s groups regularly. Stephanie is married with two kids in their 20’s, and has degrees from Duke University and the Johns Hopkins University School of Advanced International Studies. Follow Stephanie @sofiafinancial and www.sofiafinancial.com.

Read more from Stephanie McCullough, Financial Planner, Speaker and Podcaster

Sharing my latest thoughts on money and life, with an eye to empowering more women to financial confidence. I'VE BEEN PONDERING I'd like to call your attention to the footnote at the very bottom of this message! There's a note, in small type, with links for ongoing clients to schedule an appointment with us. (If you're not a current client, you could book a paid session - or talk to us about coming on board!) Two things to note here: #1 We have different lengths of appointments. You can pick...

Sharing my latest thoughts on money and life, with an eye to empowering more women to financial confidence. I'VE BEEN PONDERING My email inbox is feeling slightly less jolly this year. It's filled with subject lines like: "Don't let scammers ruin your holidays." "Don't let grinches steal your cheer." "Protect your inner circle from rising scams." "Be aware of payment fraud attempts." And these aren't from professional or industry newsletters. They're from my power company, car insurance...

Sharing my latest thoughts on money and life, with an eye to empowering more women to financial confidence. I'VE BEEN PONDERING This is Jeff White, my father. Here's a less staged picture of him, in what I think of as his natural habitat. Our relationship became more than just parent-child when I joined his business back in 1997, when Bill and I moved back to the Philadelphia area to start a family. Working with a parent is definitely... interesting. (If you've ever worked with a parent,...